Google Data Analytics Capstone: Cyclistic Case study

Project

Google Data Analytics Capstone

Industry

bussiness

Introduction

This is the capstone project required for the final course of the Google Analytics Professional Certificate offered by Google. For this, I used Microsoft Excel, R, and tableau. The cycling case study conducted using those technologies

Background

The Chicago-based bike share firm Cyclitic is the subject of this case study. As a junior data analyst working with the rest of the team, it is my job to explain the actions that must be made to increase the number of yearly subscribers to the company using the insights from my analysis.

PROBLEM

How can Cyclitis's casual riders be convinced to become annual members, and how do annual members and casual riders use the company's bikes differently?

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